Relational Marketing Bonds、Market Segmentation and Customer Loyalty for Credit Card Industry
碩士 === 南台科技大學 === 企業管理系 === 94 === In recent years, relationship marketing has become a hot topic. Unlike the traditional marketing which focus on selling the commodities, relationship marketing emphasize not only selling the commodities but also developing long-term interactive relationships with t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48098415707772570024 |