A Study On Consumer Behavior Of Ready-to-Drink
碩士 === 南台科技大學 === 國際企業系 === 94 === In Taiwan, beer is the main product in the low-alcohol beverage market. However, in recent years, the total sales of beer can not grow up , and the growing rate of beer tend to flat. At this time, a drink so-called RTD(ready-to-drink) appear in the market. RTD is w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68950902737145818480 |