A study on the decision-making process for marketing ethics of wealth management marketers by finacial enterprises
碩士 === 南台科技大學 === 高階主管企管碩士班 === 94 === ABSTRACT Because the study about marketing ethics of wealth management in Taiwan was so few that we couldn’t know the ethics decision-making process level and difference of the wealth management marketers .Based on Jones’ (1991) issue contingent model, we atte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15908840338292984314 |