The Study of Customer Relationship of the Banking Mutual Fund Marketing-Based by Chinatrust Commercial Bank Ten Branches of Tainan Region Center

碩士 === 南台科技大學 === 高階主管企管碩士班 === 94 === Abstract This research aims at using Hennig-Thuraus et. al. (2002) “the merger way in which the relation is on sale throughout the results” got out of probe into the banking and customer under the deal of common fund, concern the relation of advantage, relation...

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Bibliographic Details
Main Authors: Chun- Hui Mao, 毛俊惠
Other Authors: Mao-Xiong LI
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/93756711951904831338