Discussing an Empirical Study to Construct and Measure a Model for Brand Value Cognitive by Consumer’s Viewpoint
碩士 === 南台科技大學 === 行銷與流通管理系 === 94 === There are many factors that influence consumers’ purchasing strategies, and brand is one of that. Most of the researches generally use finance point or another facet to discuss brand. However, few researches explore the whole brand value by consumers’ view. Ther...
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| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94921950037809135955 |