The Influence of Sponsor and Sport Event Match-up and Promotion Type on Consumer Attitude
碩士 === 南台科技大學 === 行銷與流通管理系 === 94 === The sport sponsorship of enterprise is the relationship of win-win. The successful sponsorship is based on the benefit between sports organization and enterprise. Therefore, the enterprise sponsor the sport events is not simple the competition for money, but the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05499996771849259695 |