The Influence of Sponsor and Sport Event Match-up and Promotion Type on Consumer Attitude
碩士 === 南台科技大學 === 行銷與流通管理系 === 94 === The sport sponsorship of enterprise is the relationship of win-win. The successful sponsorship is based on the benefit between sports organization and enterprise. Therefore, the enterprise sponsor the sport events is not simple the competition for money, but the...
Main Authors: | YEH,Mei-Chun, 葉美君 |
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Other Authors: | Shin,Kun-Shou |
Format: | Others |
Language: | zh-TW |
Published: |
2006
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Online Access: | http://ndltd.ncl.edu.tw/handle/05499996771849259695 |
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