The effect of customer relationship management process on customer relationship management performance—be moderated by knowledge management
碩士 === 南台科技大學 === 行銷與流通管理系 === 94 === For the market competition is fierce in recent years, the enterprises in order to keep the competitive advantage, they have to focuses on their customers. For that reason, the customer relationship management becomes very important. However, customer relationshi...
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| Language: | zh-TW |
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2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43090603395171382097 |