The Impact of Situational Factor and Customer Value on Repurchase Intent of Shopping Websites-Using Customer Satisfaction as mediator
碩士 === 南台科技大學 === 行銷與流通管理系 === 94 === Due to the huge business opportunity of e-commerce, many enterprises invest in this market and let the competition becomes intensely. Enterprises transfer the focus to the customers and emphasize on the creation, communication and delivery of superid value. This...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62415502466545917517 |