The Study of Purchase Motivation and Consumption Decisions of Investment Linked Insurance Product

碩士 === 亞洲大學 === 國際企業學系碩士班 === 94 === ABSTRACY The investment linked insurance, one of the investment tools which consumers relatively paid attention to in recent years, not only has a function of the traditional life insurance, but also satisfies consumers in multiple demands, such as investment, f...

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Bibliographic Details
Main Authors: CHEN CHIN NAN, 陳枝楠
Other Authors: 李俊鴻
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/80014023315411931737