The Study of Purchase Motivation and Consumption Decisions of Investment Linked Insurance Product
碩士 === 亞洲大學 === 國際企業學系碩士班 === 94 === ABSTRACY The investment linked insurance, one of the investment tools which consumers relatively paid attention to in recent years, not only has a function of the traditional life insurance, but also satisfies consumers in multiple demands, such as investment, f...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2005
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Online Access: | http://ndltd.ncl.edu.tw/handle/80014023315411931737 |