A Study of Experiential Marketing of Hakka Cultural Activity--The case study in Bei-Pu
碩士 === 亞洲大學 === 休閒與遊憩學系碩士班 === 94 === This research adopts Schmitt’s (1999) construction of Experiential Marketing to evaluate tourist’s experiences to BeiPu. It will be focused on tourists’ experiences on Marketing Experiential, emotional experience、experience satisfaction and Consuming intention....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49087907873308623194 |