通路信任和承諾、通路相互依存度、與通路滿意度之研究
碩士 === 東海大學 === 企業管理學系碩士班 === 94 === As the development of information technology and environmental uncertainty goes on, enterprises must develop good channel relationships to reduce opportunism for increasing channel member satisfaction. When the asymmetry of channel interdependence makes channel m...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56566559648796506735 |