The International Branding of Latecoming Enterprise - The Case of Taiwanese Firms
碩士 === 東海大學 === 企業管理學系碩士班 === 94 === Most Taiwanese firms focus on OEM or ODM business, although sell their products in international market. They don’t develop own brand,and the business reputation and profit can’t be raised. In recent years, the growing wages caused manufacturing cost raise and Ta...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15894366842365591481 |