Blue Ocean Strategy of Taiwanese Physical Fitness Equipment Industry
碩士 === 東海大學 === 國際貿易學系 === 94 === The new business strategy, Blue Ocean Strategy, revealed by Professor W. Chan Kim and Professor Renée Mauborgne fix everybody’s eyes upon in 2005. In the past, most of the strategy theories stress on the industry structure and emphasize on the importance of a firm’s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32267953115327526833 |