Organizational learning and the construction of international marketing capability - take Taiwanese physical fitness equipment firms for example.

碩士 === 東海大學 === 國際貿易學系 === 94 === The manufacturing companies of physical fitness equipment in Taiwan usually focused on OEM and ODM types of business models in the past. That helps these companies not only learning and accumulating the abilities to manufacture and design products, but also upgradin...

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Bibliographic Details
Main Authors: JomeiHung, 洪若眉
Other Authors: 李明煌
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/13281693395148666819