A Study on Brand Equity, Brand Strategy, Channel Strategy and Brand Performance – An Empirical Investigation of the Cosmetic Industry
碩士 === 國立臺北科技大學 === 工業工程與管理系所 === 94 === Recently, managed brand and international business are very hot issues. Concepts of brand equity and brand strategies have to prove some important sources of strategic insights for marketers. A Cosmetic industry is a beauty business, and it also includes know...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qnb5jk |