A Study of the Sign Facility of Department Stores Cognitive Difference between New and Old Signs and Impact of Environmental and Visual Interference

• Main Authors: Mei-Qin, Lin, 林美琴
• Other Authors: Yu-Chang, LIN
• Format: Others
• Language: zh-TW
• Published: 2006
• Online Access: http://ndltd.ncl.edu.tw/handle/2hw8m8

碩士 === 國立臺北科技大學 === 建築與都市設計研究所 === 94 === The main purpose of this study is to explore how during a fire internal staffs on non-fire-affected floors (the light is on) conduct fire evacuation in accordance with information from within the building. Field investigation reveals that new and old sign facilities may be in use at the same time in local department stores. That the layouts and arrangements of different floors of a department store are different also interfere with the sign facilities. The objectives of this study, therefore, are as follows: 1. To explore the degree to which department store employees understand the new and old sign facilities. 2. The visual interference of different floor layouts and arrangements with sign facilities. 3. To conduct the new sign facility satisfaction survey in accordance with the requirement of CNS10207. Research conclusions indicate: 1. Understanding of new and old sign facilities: (1) Understanding of old sign facilities is better than that of new sign facilities; (2) Employees’ understanding of both new and old sign facilities is superior to that of customers; (3) Professionals’ understanding of new sign facilities is superior to that of non-professionals; (4) The ability of people aged 60 and over to understand old sign facilities is poorer; (5) The more frequently people visit the department store, the better they understand the new sign facilities. 2. Disturbance of space of different purposes: Among others the following five factors are the main elements that affect the visibility of sign facilities: the influence of high racks and showcases, the influence of hanging objects, the influence of surrounding lights, the influence of background colors, and the influence of the mounting position. It is, therefore, recommended that future decoration of department stores should be based on consideration of these five main factors. 3. New sign facility satisfaction analysis: Statistical results indicate that most people approve the color, lightness and icon-indicated direction of the sign facilities and that most people are dissatisfied with the size of the Chinese words and icon illustration that appear on the sign facilities.