The Impact of Optimum Stimulation Level and Motive of Reading Customer Articulations on the Brand Relationaships and Sense of Community of Combination of Virtual Experiences

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 94 === Virtual experience has two types – personal virtual experience and mechanical virtual experience. This study divided personal virtual experience into two types, which were social virtual experience and information virtual experience, and adopted four types...

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Bibliographic Details
Main Authors: Nai-Yun Chang, 張乃云
Other Authors: Ching-Jui Keng
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/svta52