The Influence of Customer-Based Brand Equity on Perceived Risk, Perceived Value and Purchase Intention- An Empirical Research of ET TV Shopping
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 94 === Brand eauity has always be the topic for discussion in marketing because it contributes lots of opportunities for consumer researchers to provide value insights and guidance. Most of the researches about brand equity are based on product, rarely from consum...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q744b4 |