The Effect of Brand Relationship Quality on Brand Loyalty through Brand Community－Evidence from VW New Beetle Owner’s Club
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 94 === Recently, the topic about community is very attractive in the marketing field. Regarding to the brand community study(McAlexander, Schouten, & Koenig 2002) is more and more popular, and the brand community is based on the consumers who love the same bra...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gf5zcs |