The effects of retailing industries’ relationship barriers on customer satisfactions, perceived values and customer voluntary performance- a study of loyalty programs

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 94 === The maintenance of customer relationship is emphasized by the company all the time. Loyal customers are vital capital in the company. According to the 80/20 law managers pay more attentions to the major customers and develop them actively. In order to ac...

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Bibliographic Details
Main Authors: Mei-Hsiu LIn, 林美秀
Other Authors: 廖森貴
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/uj97y5