A Study of Marketing Channels of Digital Contents for The Industry of Digital Video-Audio Application
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 94 === This research analyzed the transaction costs and agency problems of each types of industry digital-content market channel using the transaction cost analysis and agency theory and investigated their effectiveness of channel performance. We found three membe...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/5n67nm |