The Impact of Product Knowledge, Consumer Susceptibility to Interpersonal Influence, and Sequential on the Advertising Effects of the Combination of Virtual Experiences
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 94 === There are two types of virtual experience – mechanical virtual experience and personal virtual experience in this study. My research will be tested the impact of consumer exposure to different personal and machine experience on advertisement effect. Furth...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x5446r |