The Impact of Need for Closure and Sequential Combination on the Advertising Effects of Personal and Machine Virtual Experience Combination

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 94 === The interaction type of computer - mediated communication can be divided into machine interaction and person interaction. Recently, relevant research of virtual experience mostly is inquiring the interaction of the consumer and the 3D product in the compute...

Full description

Bibliographic Details
Main Authors: Wu-Hsiuan Lee, 李武軒
Other Authors: 耿慶瑞
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/9t37cr