A Study of the Purchase Intention and Attitude towards Luxury Goods
碩士 === 淡江大學 === 企業管理學系碩士班 === 94 === “Luxury defines beauty；They offer more than mere objects：they provide reference of good taste. Luxury brands are animated by their internal programme, their global vision, the specific taste which they promote as well as the pursuit for their own standards. Luxur...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54072703611172962945 |