Exploring Impacts of Innovative Characteristics and Consumer Knowledge on 3G Mobile Phone Adoption
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 94 === Since the 3G market was opened in 2001 in Taiwan, there are five operators join in this competitive market. This research studies about multiple factors of consumer attitudes, innovation, consumer''s knowledge and consumer''s characteristic...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05806800318236545642 |