A Study on the Purchase Intention of On-line Digital Music : from the Perspective of Technology Innovation

碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 94 === According to the IFPI Digital Music Report in 2005, Digital sales rose exponentially, with the total number of tracks downloaded in 2004 (including album tracks) up more than tenfold on 2003, to over 200 million in the four major digital music markets (US, U...

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Bibliographic Details
Main Authors: Chi-Ying Chou, 周季穎
Other Authors: Chu-Ching Wang
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/sv4v2u