Imaging & Positioning of TAIPEI 101 and Place Marketing

碩士 === 淡江大學 === 國際商學碩士在職專班 === 94 === Marketing is in the knowledge and economic domain of 21st century from manufacturing trend to consumer trend. The theory of Place Marketing, it has become an advantage in increasing the competitiveness of the city and at the same time, it is a motivation for th...

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Bibliographic Details
Main Authors: Hui Wen Chang, 張惠雯
Other Authors: 鮑世亨
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/51323587727285661151