The Influence of Internet Shopping Characteristics and User Traits on Attitude and Purchase Intention.
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 94 === Abstract of the Thesis： It is a growing trend in the Taiwan’s internet shopping market that has become an alternative for consumers when making purchase decisions. According to the 2004 statistics made by the Institute for Information Industry, Business to...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/41060266818194523761 |