The Study of FCB Model to Brand Equity and Country of Manufacture - An Exploratory Study on Chinese Students

碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 94 === With the internationalization of the global market, the international brand products attack the markets in various countries without restraint. On the other hand, global division of labor on the basis of specialization has driven the famous enterprises mo...

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Bibliographic Details
Main Authors: Li-Ching Chen, 陳麗卿
Other Authors: CHUN-HUI CHANG
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/pcez54