The Study of FCB Model to Brand Equity and Country of Manufacture - An Exploratory Study on Chinese Students
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士在職專班 === 94 === With the internationalization of the global market, the international brand products attack the markets in various countries without restraint. On the other hand, global division of labor on the basis of specialization has driven the famous enterprises mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pcez54 |