The Comparative Study of Store Image and Purchasing decision on Convenience Chain Store of University Student in Taiwan
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 94 === In the last decade, the growth of Convenience Chain Store is very rapidly , this trend has retail channel speedes up innovation and modernization. The factor which will affect purchase decision of CVS is the main purpose of this study. Kunkel and Berry(1968)...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2006
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Online Access: | http://ndltd.ncl.edu.tw/handle/3wx5ew |