The Comparative Study of Store Image and Purchasing decision on Convenience Chain Store of University Student in Taiwan
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 94 === In the last decade, the growth of Convenience Chain Store is very rapidly , this trend has retail channel speedes up innovation and modernization. The factor which will affect purchase decision of CVS is the main purpose of this study. Kunkel and Berry（1968）...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3wx5ew |