The Research on the Relationship among Government Authority’s Internal Marketing Orientation, Employees’ Job Satisfaction and Job Performance: A Case Study of the National Tax Bureau

碩士 === 淡江大學 === 會計學系碩士在職專班 === 94 === Improving performance and service quality is becoming the core of government reengineering. It is important for government authorities to own the concepts of internal marketing, in order to provide better public service. Therefore, this study is aimed to inves...

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Bibliographic Details
Main Authors: Chin-Chih Chang, 張金枝
Other Authors: Jui-Chih Chen
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/69f58e