A Study of Association Rule Implementation on Fans, Consumer Behavior, Product and Advertisement Endorsers

碩士 === 淡江大學 === 管理科學研究所碩士班 === 94 === In 21st centry, people live around information. All of these advertisement reveal much information to consumer. For consumer, can these advertisement media attract them? For advertisement firms, what kind of media can achieve advertisement effect? For product fi...

Full description

Bibliographic Details
Main Authors: WEI-TING CHIU, 邱瑋亭
Other Authors: Shu-Hsien Liao
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/62081551305808943139