The Study on the Influence of Brand Image, Brand Association and Brand Personality on Consumer Purchasing Intention- The Case of Camera Cellphone
碩士 === 淡江大學 === 管理科學研究所碩士班 === 94 === As cellphone of third generation grows up gradually, the mobile telecommunication is more common, and the cellphone also makes great progress in the function of the software and hardware. According to the aspects of brand image, brand association, brand personal...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48138296041415202715 |