A Study on the Relationship among Customer Characteristics,Product Charactristics and Brand Loyalty- A Case Study of Cosmetic
碩士 === 淡江大學 === 管理科學研究所碩士班 === 94 === There are many kinds of brands to accede to every channels of cosmetics. Under so fierce competitive environment, the manufacturer must train the customer''s brand loyalty to have possibility of surviving continuously forever. It is an important topic...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99412608438857172173 |