Supernatural Beliefs and Chinese Brand/Corporate Naming Decision-Making: The Role of Auspicious Number of Strikes
博士 === 淡江大學 === 管理科學研究所博士班 === 94 === Building a strong brand name in the Chinese commonwealth is a main challenge that global corporations need to face with. Especially, the adoption of the total number of strikes with auspicious meaning from supernatural beliefs is one of the features in labeling...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r36273 |