The Studies on the Trends of Museum's Marketing :A Case Study of the Guggenheim Museum
碩士 === 國立臺南藝術大學 === 博物館學研究所 === 94 === In the beginning of 21 century, there is a great mass fever of Guggenheim Museum. Although Mr. Jhih-Chiang Hu, Mayor of the Taichung City, failed to persuade the Guggenheim museum to open a new branch in Taichung, “Guggenheim” became the hottest museum term in...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42266776336554394234 |