THE RELATIONSHIP AMONG BRAND BUILDING FACTORS, BRANDING STRATEGY, AND BRAND EQUITY
碩士 === 大同大學 === 事業經營學系(所) === 94 === Based on how firms build brands distinguished from other competitors and on the profits of OEM and ODM getting worse, the research motive in this study is triggered. Besides, there is little research discussing the relationship among the factors, brand strategy,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86737150403957231900 |