THE REFERENCE PRICE AND PROMOTION SITUATIONS ON ONLINE FEMALE SHOPPERS' PURCHASING INTENTION-THE MODERATING EFFECT OF PERCEIVED RISK
碩士 === 大同大學 === 事業經營學系(所) === 94 === The online shopping market is more and more prosperous, female consumers are the main markets. We use an experiment design to examine the research, adopts three factors design: 2 (high reference price, low reference price) x3 (promotion situations: time limited,...
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| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73520390340033754409 |