A RESEARCH INTO THE RELATIONSHIP BETWEEN CUSTOMER VALUE AND PERFORMANCE OF CUSTOMER RELATIONSHIP MANAGEMENT- BASED ON A PERSONAL BANKING DEPARTMENT OF ONE BANK
碩士 === 大同大學 === 事業經營學系(所) === 94 === After Taiwan became one member of WTO four years ago, the following internationalization and liberalization in financial industry have led domestic banks to a new era. In order to cope with this global trend, all banks strive to develop customer-tailored financia...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81891519006260591587 |