THE IMPACTS OF PRICE DISCOUNT, PRODUCT DIFFERENTIATION, AND SERVICE QUALITY ON PURCHASE INTENTION FOR INDUSTRIAL PRODUCTS—BOPP FILM INDUSTRY AS AN EXAMPLE
碩士 === 大同大學 === 事業經營學系(所) === 94 === Marketing strategy and procurement decision-making of organizations for industrial products are different from those for consumer goods. Volume of purchase, demand properties of purchase, professionalism of purchase, and decision-makers of purchase are much more...
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| Format: | Others |
| Language: | en_US |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47212231031228539362 |