Endorsers persuasive and Involvement on Advertising Effectiveness -Taiwan Beer’s Advertising as Example
碩士 === 環球技術學院 === 中小企業經營策略管理研究所 === 94 === Since 1996 the television advertisement of beer opened, various merchants in order to enhance the market share, proposed the good marketing plan. This research discussion the Taiwan Beer takes advantage of celebrity whether has achieved the advertising indu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33575041805448448595 |