The Impact of Customer Satisfaction and Customer Value on Brand Switching Intention-The Case Study of Women Underwear Industry and Cell-Phone Industry
碩士 === 育達商業技術學院 === 企業管理所 === 95 === With the uprising of female self-awareness, women have more to say about their own rights of their own bodies. Out of the progress of technology and development of new techniques, the life cycle of products is shortening; products with new functions are launched...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52285260958801616319 |