A Study of the Relationships Among Product Innovation, Marketing Innovation, Perceived Quality and Consumer Purchase Intention- A Case of Mobil Phone Market
碩士 === 育達商業技術學院 === 企業管理所 === 94 === Taiwan domestic mobile phone user has increased significantly since the government opened the mobile phone services market in 1997. Mobil telecommunication became the most important communication channel today due to the rapid changed technologies, the prosperi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/98116952836609934141 |