A Study of Competitive Strategy and Key Sucessful Factors of Taiwan Internet Bookstore–A Case Study of Lukehan Internet Bookstore

碩士 === 育達商業技術學院 === 企業管理所 === 94 === In the 21 century, it is influnced by information technology, and network is very popular, so virtual channel replaces physical channel. It is very popular to customer in new style network purchasing style and new competitivers becomes more and more, and it is...

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Bibliographic Details
Main Authors: Ei-Ching Huang, 黃議慶
Other Authors: Pei-Chih Ho
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/15679796439458043182