A Study of Golfer Consumer Behavior on Buying Golf Clubs

碩士 === 國立雲林科技大學 === 工業工程與管理研究所碩士班 === 94 === ABSTRACT Playing golf is an excellent and new leisure exercise and golf equipment is a worth investment market in Taiwan. However, how to create a competitive business plan is a big challenge for golf sellers. The purpose of this study is to investigate a...

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Bibliographic Details
Main Authors: Li-Hwa Wu, 吳麗華
Other Authors: Chwen-Tzeng Su
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/77461108384715895647