Measuring Service Innovation performance by Diffusion Model: Empirical Evidence on New Festivals of Tourism

碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 94 === It is not easy to protect an unique service by regulation and patent because of the service characteristics. Service firms just only develop innovations continually to define and extend their market. Specially, the growth of some service industries (e.g. touri...

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Bibliographic Details
Main Authors: Chih-Hsien Chen, 陳志憲
Other Authors: Chyi Jaw
Format: Others
Language:en_US
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/15836777386013909520