Optimizing Resource Allocation via Integrated Marketing Communication of Credit Card Issuing Banks Using ANP
碩士 === 元培科學技術學院 === 經營管理研究所 === 94 === Credit cards are used pervasively worldwide, encouraging consumer behavior while alleviating danger concerns and offering convenience. However, given rapid changes in consumer trends, credit card issuing companies often lose their competitiveness owing to a hig...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6c7s53 |